Green marketing is nothing but marketing environmentally safe products. The promotion of ecologically friendly products and services is known as green marketing. It is growing in popularity as more individuals become concerned about environmental issues and seek to spend their money in a way that is more environmentally friendly.
4P’s of marketing when incorporated with green are called -Green Product, Green Price, Green Place, and Green Promotion.
Green marketing objectives
- Implementing long-term business strategies
- Taking a stand for social responsibility
- Expense reduction (packing, shipping, energy/water usage, and so on)
- Demonstrating the safety and sensitivity of a product or service
To fulfill organizational goals successfully without wasting time or other resources, it must establish well-planned processes and innovative policies. Customers all over the world are becoming increasingly interested in green marketing examples of various products and services.
Consumer Attraction:
Green marketing examples of various products entice customers to care about the environment. People are acutely aware of their surroundings and behavioral variances. Green marketing is a type of expanding marketing that aids in the development of socially and environmentally responsible products.
Innovation:
Green marketing aids in the development of products that are both economically viable and effectively meet human needs. It creates cutting-edge green products that use fewer resources.
Competitive Advantage:
Through green marketing examples, businesses gain a competitive advantage over their competitors in the market. Companies that use green marketing methods now have a competitive advantage over those that do not use such techniques or care about the environment. Market success goes to companies who develop unique products and services with innovative attributes at reasonable prices.
Green marketing is a collection of activities aimed at meeting the demands and needs of consumers at a reasonable cost.
Example – Maruti Suzuki:
The company has been promoting 3 R since its inception. As a result, the company has not only been able to recycle 100% of treated wastewater but also reduced fresh water consumption. The company has implemented rainwater harvesting to recharge the aquifers. Also, recyclable packing for bought-out components is being actively promoted.
The country’s largest car manufacturer had managed to slash energy consumption per car at its Gurgaon factory by 26 percent over the past six years, while its carbon dioxide (CO2) emissions during car manufacturing processes have come down 39 percent in the past five years. The model with gas as fuel was adopted by Maruti Suzuki India Limited as their Green Marketing practice.
Conclusion – Nowadays everyone is familiar with ecologically friendly products .with the help of green marketing we can increase our sales and market value.
