Video gives us a real-life picture of what is going on; it is easy to share to multiple of platforms.
Video is more engaging and versatile content format than others. It appeals to consumers because it is simple to understand, interesting, and engaging, and it appeals to marketers because it may provide a potentially large return on investment (ROI) through a variety of channels.
Anyone with an internet connection may both watch and generate video. While there is a tendency toward higher-quality video on a professional level, anyone with a laptop can make their own film in under an hour.
Video Marketing Boosts Sales And ROI
Businesses that use video marketing as their primary strategy tool have a greater return on their investment in marketing. People will begin to watch your films if they are of great quality and intriguing. Furthermore, videos make it simple for potential customers to interact with a brand’s products or services by simply presenting a story. Videos can be used to describe a brand’s services in a straightforward manner, convert leads to clients, and ultimately enhance sales and ROI.
Video marketing has a 7 percent higher ROI than other types of content, according to the Marketing Charts research. According to another study, 88 percent of marketers are pleased with the return on their social media video marketing efforts. Potential customers interact with brands through various marketing channels in order to establish trust, credibility, and determine whether the company can address their problems. If you’re a business owner, you’re after their emotions and problems, not a chance for shameless self-promotion.
The emotional nature of it all is the exact reason for the massive increase in online video consumption. They’ll fall in love with your brand once you have a key to their heart; statistics support the latter notion.
Search Engine Optimization
Search engines love videos because they see them as high-quality content, so to this end, using videos in various types of content as well as on your main web pages can work wonders for your SEO — if the videos themselves are optimized properly as well. This means incorporating the right keywords, a solid meta description, and a strong title.
Staying Competitive
Videos are amazing for getting all sorts of messages out there, and if we think in terms of practicality, a short, unique explainer video can do a world of difference when it comes to educating people on the ins and outs of your product. By using storytelling and unique types of media you can easily catch people’s attention and hold it while they’re entertained.
Depending on how it matches your product, you may want to use an animated or illustrated explainer video to stand out from the crowd (and not come across as too in-your-face).
